CIAs Winners' Circle: Artificial Intelligence Innovation Award - Pure Storage Channelnomics

Channelnomics catches up with Pure Storage to talk about its success and what the channel means to the company. Pure has always been committed to a 100 percent channel business model and we work closely with a select group of partners who lead their businesses with Pure. This model has resulted in accelerated growth and increased profitability for our partners and for our business. This year we launched a new Pure Partner Program, which includes strategic investments in the tools and resources needed to achieve a partner program that attracts, enables and retains top partners. The program includes new training, certifications, support and incentives, and rewards partners who build a Pure practice and lead with Pure in the market.