How to Train Machine Learning Algorithms For Ecommerce

Throughout the years, the range of tools that allow you to leverage machine learning (ML) for ecommerce has grown exponentially. In this article, we're going to take a close-up look at what's required to leverage new technologies such as machine learning (spoiler: without data, it's not going to work!). First of all, let's look at the differences between artificial intelligence, machine learning, and deep learning. When looking at how machine learning algorithms can support your efforts in providing a more personalized experience to your customers, it's important to clarify the different objectives that can be achieved. There are specific use cases for ecommerce ML and ways to achieve each of these objectives by creating personalized and targeted experiences for consumers. A great example of predicting customer preferences is our real-time category prediction model, which is based on real-time visitor behavior.