Ava who are behind $249 fertility monitoring watch raises $30m

The startup that claims responsibility for the conception of 10,000 babies has raised $30million in Series B fundraising to expand into other aspects of female health. The Ava bracelet is a $249 wearable device with an accompanying app that helps women track their fertility cycles. Designed to be worn overnight, the technology measures nine physiological variables to monitor a woman's fertility or pregnancy. The funding comes from previous unnamed investors as well as new European venture capital participants Btov and SVC. In late 2016, Ava raised a Series A round of $9.7million in funding.