Google touts more advanced ad products backed by machine learning - SiliconANGLE

Google LLC has unveiled a new suite of tools for marketers that leverage its latest developments in machine learning, a subset of artificial intelligence that mimics the way the human brain works. The idea is to help marketers create and place better optimized and therefore more effective advertisements on its platforms. First up is the new Local Campaigns service, which relies on machine learning to encourage more users to visit brick-and-mortar stores by optimizing ad placement so they show up when they perform a search for nearby locations. The company said Local Campaigns can also be used to gauge how effective these ads are at driving store visits by using autonomous and aggregated data from users who're signed in to Google and have their location history switched on. Google Vice President of Product Management Jerry Dischler wrote in a blog post that Local Campaigns should be useful as the majority of consumers still prefer to buy items in physical stores as opposed to buying online.