How AI and machine learning are improving customer experience

Looking to make the most of current AI technologies and solutions in your business? Register now for the O'Reilly AI Conference in San Jose, September 9–12, 2019, and learn how to leverage AI in your work today. What can artificial intelligence (AI) and machine learning (ML) do to improve customer experience? AI and ML already have been intimately involved in online shopping since, well, the beginning of online shopping. You can't use Amazon or any other shopping service without getting recommendations, which are often personalized based on the vendor's understanding of your traits: your purchase history, your browsing history, and possibly much more.