Enterprise hits and misses - AI exposes marketing, and automation exposes the jobs debate

Whilst we may trust Netflix to serve us the content we want, or for Google Maps to predict our routes, or for Spotify to recommend us some songs we may like, when we get to work we revert to manual processes and guesswork." They've been using their crowdsourced – but anonymized – data to provide predictive analytics on their AI platform for more than a decade. I'm not that impressed with predictive at darlings Netflix and Spotify. Meanwhile, some enterprises are getting better at predictive. But what Elkinson says rings true. Consumer tech is forcing the issue (miss you, Alexa, I'll be home soon!). Elkington's got a terrific BS detector for AI blowharding. Barb takes AI in a different but equally exposed direction in The value AI brings to marketing. She argues that AI is set to transform marketing – and marketing isn't ready. Demandware's survey found a monster gap between the impact of AI on marketing and what marketers are skilled to handle. Barb talked to Demandware about the story behind the numbers. One key point: the ability to differentiate on the data science and/or algorithms looks to be fleeting – and will last only until tools either commoditize or become mature. The real differentiator, says Barb, will be the data itself – and that data is hard to come by. As she says: "Whoever can get the most and right data is going to win." Yup – I would only add: "Whoever gets the most opt-in data…" It's about your community willingly sharing data for value. If you get that data at the flea market, or through terms of service smoke/mirrors, you're going to lose that edge – as soon as customers figure out you're just another data panhandler shilling their vitals. Jon's grab bag – Stuart wants to know if the UK government is leaving it to Microsoft to handle the digital skllls crisis. When you see "We have painted ourselves into a corner," and "We are what we are," you know Stuart isn't exactly thrilled. Michelle Swan makes her diginomica debut writing about a professional services firm (in the Salesforce ecosystem) that keeps employee turnover to five percent using the weirdest, wackiest metric you could ever think of: employee happiness. It's also about using data to intervene – in a good way – before things go too far down the ol' crudder. Get your media fix with Stuart's The BBC – wanting to be Netflix? I'm with Stuart: don't try too hard to be Netflix. Netflix isn't exactly the master of great original programming either – from that standpoint they are a sub-par HBO. Finally, welcome ServiceNow to diginomica – good timing given the "servitization" of darned near everything. More somber, Ryan Avent's The Wealth of Humans describes the current era of automation and it's threat to human-labor, kicking up a vision of future thick with a jobless miasma."