The Risks of AutoML and How to Avoid Them

When Google Flu Trends was launched in 2009, Google's chief economist, Hal Varian, explained that search trends could be used to "predict the present." At the time, the notion that useful patterns and insights could be extracted from large-scale search query data made perfect sense. After all, many users' digital journeys begin with a search query -- including 8 out of 10 people seeking health-related information. So what could possibly go wrong? The answer is infamous in the business and data science communities.