'I readily prefer this one': What I learned testing Copilot Pro and ChatGPT Plus side by side

It feels like artificial intelligence is in everything these days -- TVs, laptops, phones, websites, even PDF editors -- and that big boom can be attributed to the wild success of OpenAI's ChatGPT. Microsoft is doing its best to compete with its own Copilot AI chatbot, and both ChatGPT and Copilot are pretty good at providing answers, generating text and images, and holding conversations. Most importantly, they're both free to use. But ChatGPT and Copilot both offer paid plans in the form of ChatGPT Plus and Copilot Pro, respectively. Why would you pay for them when they're freely available?