Personalized Recommendations in LinkedIn Learning

We recently launched LinkedIn Learning, an online learning platform that enables students and professionals to take courses and learn the skills required to meet their career goals. As part of this platform, we provide personalized course recommendations. A/B testing indicates that we have 58% higher engagement rate when we provide personalized recommendations compared to generic or randomized recommendations. It's important to call out that these personalized recommendations are made possible by the robust, highly-structured knowledge base of member-skill-job connections that we have assembled at LinkedIn. For more information about this foundational work that enables machine learning and relevance at LinkedIn, please refer to Building the LinkedIn Knowledge Graph by Qi He, Bee-Chung Chen, and Deepak Agarwal.