The Best AI Is Invisible

Although AI has become central to sales discourse, we must remember that well-designed AI runs quietly and effectively in the background. The complexity of the algorithms must only be known to the data scientists and machine learning engineers who work to design and deliver these complex systems. This is because the star of the show is not AI, but the gains it delivers in the ways we work and deliver impact. To illustrate this concept, consider a demand center. Forrester defines a demand center as a central or regional hub of shared marketing services, infrastructure, and processes designed to bring programs to market by leveraging corporate assets and best practices. It acts as a center of excellence that supports and enables end-to-end demand generation with a clearly defined scope of services.