The growing trend towards an augmented workforce

The Covid-19 pandemic has clearly placed an extraordinary amount of pressure on businesses in practically every sector. Companies have had to pivot and adjust to a new way of working, with a rapid switch to remote teams and virtual workforces - many in a matter of days. The reality is, as we emerge from the current situation, it is inevitable that there will be a lasting impact from the changes that have had to be made. The landscape for business has been altered for good. We have already seen many businesses forced to cease all discretionary spending, pause recruitment plans indefinitely, cut marketing spend while still demonstrating a strong return on investment, and yet still make decisions on how best to drive and generate pipeline.