How Data Science Drives Growth and Improves Customer Experiences in FinServ and Retail

They use it along with analytics to understand customer behavior and aid real-time decision-making. This achieves better, more goal-oriented results. Businesses may also use data science to reverse negative trends. For example, retailers and financial-services companies can use data science when dealing with bankruptcy, layoffs, or imminent closures. The data may suggest the best courses of action.