How Artificial Intelligence Is Helping Retailers Bridge The Gap Between Online And Offline Data

Opinions expressed by Forbes Contributors are their own. The author is a Forbes contributor. The opinions expressed are those of the writer. As fewer shoppers choose to frequent stores, retailers are looking for new ways to rejuvenate the shopping experience, whether through a wholesale reinvention of the retail space or by doubling down on efforts to send consumers targeted ads. To that end, retailers are increasingly turning to technologies such as artificial intelligence algorithms, messenger bots, and even robots, to gather data and improve the in-store experience for shoppers.