Tech And Shopping: Consumers Don't Want Help From Chatbots, Amazon and Google When Buying Stuff

Retailers are pushing for more technology to enhance consumers' shopping experience, such as chatbots, virtual reality and augmented reality, but new research shows customers might not care so much about it. The report, Reality of Retail Tech shows consumers are not that psyched about new tech from retailers, especially chatbots and smart mirrors. Research for the report was conducted by mobile commerce and engagement platform, GPShopper, along with research and consulting organization YouGov. Data show there is clear disconnect between companies and shoppers over what technology people want to use. "Developments in mobile are further giving way to more advanced technology like virtual reality and chatbots, being brought into the shopping experience," said GPShopper Co-founder and CMO Maya Mikhailov in a statement.