These Are the Emerging Tech Trends Marketers Need to Adopt

In 2018 the world saw a marriage of policy and technology to give consumers more control over their data. In 2019, as the relationship between humans and technology continues to become more intertwined, I believe we'll see an even more marked shift in how we deal with data, from stricter guidelines outlining how marketers can access it to a greater dependency on the devices we use to make sense of it. In 2019, marketers need to keep up or be left behind. In May, the EU took a major step toward protecting the digital rights and privacy of its citizens when it implemented GDPR, launching a new standard that changed how companies handle consumer privacy and gave people new rights to their own data. GDPR spawned an international awareness and conversation about data privacy, data mining and control over individual usage.