The X Factor: Leveraging Artificial Intelligence For Marketing Success

Artificial intelligence (AI) is making this far easier, sifting through and making sense of reams of data to get you the information you need right when you need it. "We leverage AI to find a much faster way of coming to data-driven decisions to improve the experience for our customer," says Ben Harrell, chief marketing officer of Priceline. "We are able to dig through so much data and provide our customers with the best travel deals, and machine learning and AI give us a better way to tailor the results to meet each customer's needs." AI is becoming the X factor for marketers today, and many companies, like Priceline, are already embracing it. Case in point: Priceline just promoted one of its data analysts to be the company's CMO.