Artificial intelligence is driving online sales to a new reality

Omoda is a retailer that sells shoes online and via stores and has many years of experience with both analysing big data and with AI. Omoda mainly uses AI to improve the online sales process. The fashion sector is seasonal, with collections that disappear after one season and involve a considerable human component in terms of procurement. This means that the contribution AI can make towards more intelligent stock management is generally smaller. A wealth of data is available to develop models, particularly in the sales process and marketing.