From Data-Driven to Data Science-Driven

In 2010, while still in grad school finishing up my degree, I launched a small consulting company selling my data analytics skills. The motto on my website was "Data Driven." Original, I know, but I was attempting to capture a trend coming out of the '90s. Back in the '90s and early 2000s, the idea that businesses should be more "data driven" was catching like wildfire. As evidence mounted that creating a culture of data driven decision making was helping businesses to outperform their less data savvy competition, more and more enterprises began to require their leaders to be data literate. Gartner and Forrester started to develop metrics evaluating just how "data driven" companies were.