Why GoPro’s drone is called the Karma

On Oct. 23, GoPro will officially enter the world of drones with Karma. GoPro CEO Nick Woodman broke it down during a Q&A session for media after unveiling the new drone in all of its foldable glory along with the new Hero 5 Black and Hero 5 Session action cameras. He took a philosophical approach while describing the origin of the name, going as far as calling GoPro "an experience-transfer company." "We believe that when people share experiences, those experiences become more meaningful to the people that capture them," Woodman said. "GoPro enables people to share experiences in such a way that the people who are receiving that story, in some ways, feel as though they experienced it themselves. Because the story was not captured from the sidelines, the story was captured from within the experience. So in this way, GoPro is an experience-transfer company. SEE ALSO: Hands-on with GoPro's foldable Karma drone So as you can see, there is something greater at play here for GoPro and the Karma drone. How does that fit with GoPro, a company that's synonymous with action cameras, athletes (extreme or not) and partnerships with Red Bull? That depends on whether you drink the same energy drink -- metaphorically speaking -- as Woodman (I have no idea if he even drinks energy drinks. His teeth are too white for me to believe he would). Though many people still think of GoPro as a technology company that only makes action cameras, the company has expanded to become something more over the years. Its partnerships have turned it into an iconic media brand that not only enables consumers to create content but creates and curates content itself. And as more and more non-sports and adrenaline-fueled junkies embrace GoPro cameras for things like taking selfies, vlogging and use as B-roll cameras, the company has had to grow with it, too. "GoPro is an experience-transfer company.