Paramount Refused to Air an Ad Criticizing Its Merger With Warner Bros.

The commercial was submitted by the Freedom of the Press Foundation to run during Donald Trump's UFC event. It criticized the $111 billion merger as a threat to the First Amendment. Viewers who tuned into the Paramount+ livestream of UFC Freedom 250 on Sunday night, held to mark President Trump' s 80th birthday as well as the nation's semiquincentennial, were treated to the surreal spectacle of mixed martial artists beating each other bloody in a massive cage installed on the White House lawn. But there was one bruising blow they missed: an advertisement blasting the $111 billion merger agreement between Paramount Skydance and Warner Bros. Discovery . That's because Paramount refused to air the ad, according to Freedom of the Press Foundation, the nonprofit advocacy group that submitted it to run during the event.