How Businesses Are Leveraging AI To Create Smarter Email Journeys For Customers? - Tech Sparkle

With what Google calls it the biggest upgrade for its globally popular email service'Gmail', the grass definitely looks a lot green for businesses when it comes to email marketing. Yes, the new upgrade aims to make the service more secure, user-friendly and clever with AI (Artificial Intelligence) technology. This certainly puts email marketing in for a huge transformation. As a matter of fact, AI technology is helping to bridge the void spaces between traditional and online shopping by offering more room for personalization. Simply put, artificial intelligence opens the doors for personalized email marketing, which eventually leads to more conversions and improved brand loyalty.