How Artificial Intelligence Is Changing Advertising Industry - CXOtoday.com

Microsoft, Google, Facebook, and perhaps some of the other major names too, are now pushing for artificial intelligence (AI) as one of the mainstays of the technology world for the future. Now it seems, AI is changing the service landscape for the advertising industry, by allowing the customers of the industry, to avail many more immersive, more engaging, and more pragmatic buying of services for even the customers, which works cohesively for the benefit of the business. Even other innovations like smarter information search is becoming a reality with AI. To break down what AI really does, one needs to pay attention to Dave Meeker, the Vice-President of Isobar's U.S operations, who explained that, you can have a one-on-one conversation with another person, but AI can talk to 500 people at the same time and make decisions based on real-time data to learn what's going on in each conversation. As per details with Digiday, MEC from Group M, and IBM worked together on a campaign based on cognitive computing, for the client Campbell's Soup. In this activity, they created personalized recipes for the target audience, to be displayed as per their personal preference of ingredients and the weather they witness in their local environment.