Zenith unveils 10 artificial intelligence trends for marketers – Zenith

Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. Artificial intelligence is the ability of machines or computers to emulate human thinking or decision making. A key area within AI is machine learning and Zenith's 2017 Trends build on the network's ground breaking automation of digital planning, unveiled earlier this year. Using bespoke algorithms, a team of data scientists and strategists from Zenith developed sophisticated machine learning technology that enabled the network to create an'automation loop': data collection, attribution and planning changes across multiple touchpoints – all done automatically. Our 10 trends assess how machine learning and other areas of AI will enhance the consumer experience along the journey to purchase and will create new marketing opportunities for brands.