Smartify wants to build an AI art curator

Putting exhibition text into your phone is nothing new. Big institutions, from the National Gallery to the Netherlands' Rijksmuseum, have had dedicated apps for years, combining audio tours with factoids on collections, artists' lives and specific compositions. The Museo Nacional del Prado's app, for example, goes so far as to let viewers zoom into 14 masterpieces in Ultra HD, and see X-rays that reveal sketches beneath famous works of art. What arguably holds these apps back, however, is the fact they're tied to specific collections in specific buildings. New app on the block Smartify wants to address that, by creating a single platform for gallery-goers to scan artworks to access information and expert commentary across a range of different galleries and museums.