Five Ways AI Should be Impacting Your Marketing Budget

Artificial Intelligence (AI) isn't a bright, shiny toy that's going to fade away after the newness wears off--in fact, far from it. The AI market is booming, impacting everything from HR to customer service to--you guessed it--marketing. A recent survey found 58 percent of CMOs around the globe believe they'll have to compete in AI to succeed within the next five years--and that means getting the ball rolling today. Here are five key ways AI should impact your marketing strategy and, in turn, your marketing budget. According to a recent study from Techmergence--Machine Learning Marketing--Expert Consensus of 51 Executives and Startups--companies are widely using AI to help generate new revenue, secure competitive differentiation, and enhance marketing efforts.