3 Reasons Why G Suite Is a CRM Trend in the Making

G Suite, the office productivity suite formerly known as Google Apps for Work, has made key technology improvements we can expect to see in cloud-based customer relationship management (CRM) platforms. After all, sales teams no longer use CRM in a silo because sales is increasingly a data-driven game. Companies are integrating their CRM platforms with productivity tools, project management solutions, and other back-end data sources to gain a competitive advantage. Here are three ways G Suite is a CRM trend in the making. With Salesforce trying to democratize artificial intelligence in the CRM world, it's well past time for other cloud vendors to start applying machine intelligence to common productivity and data use cases for all of us to have a more integrated platform future for our customer data.