AI Strategy for Sales and Marketing - Katie King

Katie King is a published Author, Keynote Speaker, Trainer, and Consultant on Artificial Intelligence (AI), marketing, and business transformation. Katie has over 30 years of consulting experience and has advised many of the world's leading brands and business leaders. Kogan Page published her second book in January 2022: AI Strategy for Sales and Marketing: Connecting marketing, sales, and customer experience. Her first book, Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was translated into Russian, Chinese, Vietnamese & other languages. It was also listed as a reference source in the'Brand Strategy' section of the World Economic Forum's Empowering AI Leadership AI toolkit for corporate boards.