Why businesses must focus on intelligence augmentation over artificial intelligence

Editor's note: The following is a guest article from Aaron Masih, chief operating officer of Persado. When we envision the future of human-technology interaction, it's often glazed with ideas of automation and artificial intelligence (AI). After all, haven't we all longed for the day that Michael Knight's K.I.T.T. could be parked in our garage, allowing us to read a book while we drive down the road? Most experts tend to agree that we're far from engineering true AI -- that is, systems that can independently process, reason and create in the same capacity as the human brain. But here's the question: Is replicating human intelligence the most impactful application, and therefore the key goal, of intelligence technology for businesses? This is where the concept of intelligence augmentation (IA) comes into play.