Compass: PR, social media news

PR Content Social Search – With Trump's first full month in office behind us, we look at the rise of fake news and why mainstream media needs an urgent PR reboot; learn more about how to accurately measure top of funnel content engagement; and discover the latest trends on voice activated search and its impact on SEO best practice. Fake news and PR: why mainstream media needs an urgent reboot The rise of fake news – the practice of disseminating authentically packaged but false information in the expectation that it will be virally shared online – should be viewed with more than a sense of passing scepticism. According to The Edelman Trust Barometer 2017, released last month, levels of faith in traditional media have fallen, down 5% from 48% to 43% in just one year. Add to that, the increasing numbers according to a report by Reuters who turn to sites such as Facebook (1.13 billion daily active users) for their daily news, and we face the possibility of a misinformed decision-making majority with disastrous consequences for the nation, or world, at large. Some would argue that is already happening.