Google's new Universal Cart tracks prices on items you want now – plus 3 other tricks

Our gifting experts are obsessively searching for holiday gifts that are unique, thoughtful and suitable for any budget. Google's new Universal Cart tracks prices on items you want now - plus 3 other tricks Google unveiled two new shopping tools ahead of the holiday buying season. Kayla Solino is a ZDNET Editor based in New York City and New Jersey. October Prime Day kicked off the early holiday shopping season last week, and now Google is introducing new tools for online shoppers. Google's latest tools use Google Search data and AI-powered item organization.