Transformative impact of AI and Machine Learning in 2018: iProspect Survey - ET CIO

The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless consumer experiences to delivering greater efficiencies. Feedback shows that the transformative impact of Voice, AI, and Machine Learning is being felt across the entire business landscape with 55% of marketers surveyed agreeing that Machine Learning will allow them to make better decisions in 2018. "In an increasingly complex digital economy, Machine Learning is set to play a pivotal role in our ecosystem. In India, we are already feeling these forces of change – driving better data understanding, enabling personalized conversation at scale and delivering greater efficiencies. We are at an inflection point where brands need to learn how to marry human capital and machines in order to succeed in the transformation that lies ahead," said Rubeena Singh, CEO, iProspect India.