YellowHead launches data visualization for app store optimization

Sometimes it's not just the data you have that makes a difference for your mobile app or game business. It's also about how you look at it, according to digital marketing agency YellowHead. YellowHead has specialized in app store optimization (ASO), or obtaining mobile users by optimizing an app for the way it can be discovered in an app store. As the cost of user acquisition soars, mobile game and app developers need alternatives. With app store optimization, developers make sure that their keywords, descriptions, icons, and metadata make their app easily discoverable amid a sea of a few million apps.