AI Makes A Splash In Advertising

In this incredibly fast paced and noisy world, it's getting increasingly more difficult to get and retain people's attention. We're on 24 hour news overload, social media demands our attention, and the barrage of email and messages continues without losing steam. It's a relative wonder that companies can get their messages across and communicate their offerings to prospective customers. Leaping into the foray are AI solutions that are aiming to help identify potential customers, hyperpersonalize and tailor messages to their specific needs, and identify the most effective means to communicate the message. In fact, AI is particularly good at all those things: identifying potential customers through clustering and pattern matching, tailoring messages through AI-enabled hyperpersonalization, and finding the best times and means to communicate through pattern identification.