Is The Term Big Data Dying?

Big data is no longer the hot buzzword it was a few years ago that people strained their brains to understand. It's now entered the mainstream and can be viewed as an extension of traditional data crunching. That's one of the takeaways from a Deloitte report on trends in data analytics released on Wednesday. "Big data and traditional analytics are merging," said Tom Davenport, an independent senior advisor to Deloitte who helped write the report and who is also a Babson College professor. "It's getting harder and harder to distinguish the two."