Amazon Web Services BrandVoice: Making Artificial Intelligence Real

"We need to be an AI-enabled company." Replace the "AI" with any technology from history and this comment becomes a common refrain across businesses lured by the promises of new technology and fueled by FOMO (a fear of missing out). As enterprise strategists and former CXOs who have lived through many "technology is the solution, now what was the problem?" conversations, we talk extensively about this issue. To paraphrase Roy Amara, we overestimate the impact of a new technology early on. When it falls short of our expectations, our disappointment means we are less willing to adopt it when it is truly ready.