Echobox, the AI for publishers, raises 3.4 million

Echobox, a London-based AI startup targeting the publishing industry, has secured 3.4 million from Mangrove Capital Partners and LocalGlobe. The startup's AI service is used by publishers to enhance their reach and distribution on social media. The startup claims its tech can predict if an article will go viral and when the optimal time to publish content is. Axel Springer and Le Monde are among its clients. "Having worked at a well-known publisher, I was amazed by how they were investing vast resources in trying to perfect the science of content distribution in-house with data scientists and analytics tools to guide decision-making," said Echobox CEO Antoine Amann.