Facebook Now Allows Companies To Send Ads Directly To Messenger Users Using Chatbots

Facebook has seen the success of sponsored ad messages and has decided to expand its reach. Starting this week, businesses and companies will be able to directly send ads to users on Facebook Messenger and start conversations with chatbots. With Facebook's advertising platform, businesses and companies will be able to display "highly-targeted, in-context" ads to a user's Messenger thread, according to The Next Web. Also, ads displayed on the News Feed will be able to redirect users to Messenger to start conversations. To avoid any potential pushback from users, Facebook has given some limitations on how these ads will pop up on Messenger.