How to Use Automation to Boost PPC Performance

Technology and automation play a huge role in search marketing. The number of networks that require management is constantly expanding, the functionality of the platforms is becoming ever more complex, and without automation, search engine marketers will struggle to focus on the deeper analysis and insight that clients really value in an agency. Enabling as much automation as possible will reduce the strain on PPC account managers' ability to efficiently manage their accounts and free up time for high-level strategizing that a machine can't do (yet). To provide some inspiration around where you could lean on automation for certain PPC tasks, here are a few examples and resources to help expand your knowledge of PPC automation. Managing your bids manually is hugely time-consuming, and not only may it prove impossible to oversee across larger accounts, it may be more profitable (and accurate) for a machine to manage the bids on your behalf. There are a few options when it comes to automating bid management, and some methods are slightly more advanced than others.