Wimbledon 2020 turns back the clock with intriguing new virtual format

The All England Tennis Club (AELTC) took the decision to cancel Wimbledon 2020 on April 1, to the dismay of sports fans around the world, who were looking forward to a fortnight of world class tennis, celebrity spotting, and strawberries and cream. However, since the cancellation, the AELTC has been working hard behind the scenes in partnership with IBM to deliver tennis fans a Wimbledon experience that could go some way to filling the void left behind by the event. The pair today unveiled'The Greatest Championships', a digital recreation of the famed tournament to take place over the course of two weeks, starting Monday June 29 (the original start date for Wimbledon 2020). Using IBM technology, the AELTC has remastered a selection of the greatest matches to play out at Wimbledon, which will be released round-by-round to replicate the tournament format. "It's not going to be a substitute for the real thing but it's going to be our way of providing something for our fans and recreating Wimbledon in the best way we can," said Alex Willis, Head of Communications, Content & Digital at AELTC.