Apple Uses Its Chip Expertise To Move Ahead In AI

Mark Gurman, who seems to have quite a few reliable contacts around the Valley, reports in Bloomberg that Apple (NASDAQ:AAPL) is working on a hardware acceleration chip for artificial intelligence (AI) processing. The chip is known internally as the Apple Neural Engine. The chip could be incorporated into Apple mobile devices such as iPhone and iPad either as a discrete chip or integrated with Apple's custom systems on chip (SOCs). Although Gurman only cites anonymous sources familiar with the matter, I consider the report very credible. Apple has for some time been seeking ways to build more AI functionality into the individual mobile device.