What Artificial Intelligence Actually Means for Marketers ExchangeWire.com

There's growing excitement – admittedly, at times, borderline hype – about what artificial intelligence can, and will, do for businesses. While speculation abounds among pundits, journalists, and'thought leaders' surrounding the impact that AI will have on jobs (CBInsights predicts 10 million jobs are at risk in the next 5-10 years), there's relatively little analysis of the tangible effect AI will have on marketer's day-to-day work, and the opportunity to'upskill' us all. Writing exclusively for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, explains why and how artificial intelligence can realise tangible benefits for marketers. Today's marketers will benefit by navigating an increasingly AI-centric (and AI-literate) world where bots, intelligent software and machine learning play an increased role in the marketing function. To help you cut through the noise, here are some tangible examples of where AI is likely to become a relevant part of the modern marketers' workflow, as well as ideas on how to better understand and qualify the impact that AI can have on your business.