B2B Salestech Adoption Prioritizing AI, Refining Sales Processes To Accelerate Deals

There are also a lot of investments being made in sales technologies. While one-on-one, human interactions still play a very important role in developing strong relationships with buyers, research from LinkedIn shows that 73% of sales professionals are using technology to close more deals. Furthermore, 97% said that sales technology is either important or very important to closing deals. Another emerging category in the salestech landscape is sales intelligence. These tools are designed to collect, integrate, analyze and present information to help salespeople find, monitor and understand insights and data on prospects and existing clients.