How to improve every customer experience with A.I. and machine learning (VB Live)

There are chatbots, and then there are the bots built to understand and strengthen a customer's experience with your brand. Join our latest VB Live event with Smarter Child creator to learn more about how to turn A.I. innovation into customer satisfaction. Many suggest the advent of natural language chatbots powered by A.I. means the end of apps, and nobody is happier than Robert Hoffer, the founder of SmarterChild, the first artificially intelligent agent on any messaging platform. "Everybody in the entire world has built an app," Hoffer says. And discovery is a problem." Bots, Hoffer says, are going to supplant apps -- they're backed by top-down push support from the major global companies who own or control or manage the platforms themselves. And they're being built by the first digital native generation who grew up with AOL Instant Messenger and went on to attend computer science curriculums encompassing natural language processing, natural language understanding, machine learning, and artificial intelligence. It's table stakes: You need to have a website, you need to be optimized for mobile, and you need to have a bot, Hoffer says. "Every time there's a new medium, marketers have to decide, do we need to be in this medium," he continues. "And for a long time, they decided no in respect to the web.