Using Machine Learning to Predict Customer Behaviour

It can generate customer delight, prevent customer exhaustion, and improve the company's ROI. Let's look at each of these benefits through three different use cases in the Customer lifecycle: Complaints Management, Customer Upsell and Customer Retention. It would also go a long way towards improving customer experience, because the company wouldn't exhaust its customer base by targeting a limited number of customers only. However, if the company were able to identify the potential churner beforehand, it could with a significantly lower retention cost prevent to customer from leaving the company, by surgically targeting high likelihood potential churners while leaving the sleeping dogs alone.