iPhone X's Face ID Inspires Privacy Worries -- But Convenience May Trump Them

Phil Schiller, Apple's senior vice president of worldwide marketing, announces features of the new iPhone X on Sept. 12 at the Steve Jobs Theater on the new Apple campus in Cupertino, Calif. The phone's new ability to unlock itself using a scan of its owner's face inspired a strong, divided reaction. Phil Schiller, Apple's senior vice president of worldwide marketing, announces features of the new iPhone X on Sept. 12 at the Steve Jobs Theater on the new Apple campus in Cupertino, Calif. The phone's new ability to unlock itself using a scan of its owner's face inspired a strong, divided reaction. A feature of Apple's new high end iPhone X called Face ID -- the phone will unlock when you look at it, or rather when it looks at you -- has got privacy advocates nervous.