Why You Should Have the AI Mindset to Grow Digital Marketing in a Big Way

Technology in the past decade has made huge inroads helping marketers to reach the audience with the right message. Credit in this reagard goes to the tools, which have made great leaps and strides in managing day to day activities. In late 2010, IBM introduced Watson: a supercomputer and the first-of-its-kind AI powered analytical computer system that can understand native language. Since then tech behemoths like Google and Facebook have started to invest in artificial intelligence in a big way. You have probably heard about these companies implementing AI tech to eliminate repetitive tasks in general and deliver superior customer experience in particular.