J.J. Abrams' Bad Robot expands into gaming with China's Tencent

J.J. Abrams' Bad Robot Productions, the company behind blockbuster films and TV shows like Star Trek, Mission Impossible: Ghost Protocol, Lost and Westworld, is making a jump into gaming. It's joining forces with Chinese gaming giant Tencent, and minority partner Warner Bros. to launch Bad Robot Games. "I'm a massive games fan, and increasingly envious of the amazing tools developers get to work with, and the worlds they get to play in," said Abrams in a statement. The company will team with traditional game developers on both AAA and indie games for PC, mobile and console. Abrams said the company will take a "unique co-development approach," bringing its story-telling and visual chops to projects. It will make its in-house creative directors available during development, along with its network of freelance visual artists, sound designers, writers and musicians.