How Artificial Intelligence can help marketers sell better and more ET BrandEquity

Between the Terminator movies, Ava from'Ex Machina', Google's AlphaGo beating the world's best human Go players, machines mimicking Rembrandt's style to paint portraits, debates about morality and privacy, and Stephen Hawking's warnings about the consequences of intelligent machines manned by idiot humans; it's no wonder that Artificial Intelligence (AI) has already made people a little uncomfortable. In the marketing world, it's caused the customary outbreak of confusion. Thus resulting in a series of obtuse declarations like "AI will change everything. EVERYTHING!" that are typical of the industry. Any time anything new threatens to upset business as usual, comrades in the marketing and advertising industry especially lunge headlong into an existential crisis. For instance, "Will AI make the creative kind obsolete?"