Brands As Robots: The Future Of Tech Personalization

In the future, you'll have personal relationships with the brands that surround you. What does that mean exactly? It means the massive shift from outbound marketing to highly personalized inbound marketing will reach its logical conclusion: brands will become personalities (think of the endearing droids in Star Wars), who can consolidate all of the objectives of content marketing into a simple 1:1 interaction between the customer and the brand. George Wiedemann of UMarketing.com, in his keynote address at the Integrated Marketing Virtual conference, provided a vivid picture of this 1:1 relationship. A user, when car shopping, can type in the make and model of a desired car and the mile radius around where the user lives.