Has Google cracked the data center cooling problem with AI?

Cost-cutting has become an ever-present concern for beleaguered enterprises in the current global economy, which has been hard hit by the aftershocks of the COVID-19 pandemic. Energy consumption at data centers is one of the prime examples of a heavy cost load for cash-strapped operators and clients, especially when it comes to cooling all of the running components. Dealing with excess heat is one of the biggest, most expensive factors involved in running a modern data center. It's such an issue, in fact, that the data center cooling market itself could be worth US$20 billion by 2024. In the past, solutions to solving the temperature problem have included locating data centers in locales with cooler climates such as Europe, or having them situated below sea level in the ocean.